Our work

Press kit design for Sony PlayStation’s kid’s portfolio of games.

With a total of 7 games to promote within the same pack, it was always going to be a challenge to develop a small, impactful press kit design that adhered to all the usual size and postage weight conditions contained within the brief. Our innovative cardboard engineered solution is truly unique. So unique that we have since patented the mechanism. This clever design houses 7 demo disks and 7 product cards, is no larger than a regular CD case. A simple and interesting cardboard conundrum that is impossible to illustrate in these images!