We would like to thank everyone who took part in our competition to win a free taste of our brand or packaging expertise. We were delighted with the number of entries from such an interesting and diverse variety of niche food and drink brands.

Due to the great response we decided that, along with drawing for the £2,500 first prize, we would extend the competition and offer a selection of runner up prizes to the value of £500 each. Over the next few weeks we will be speaking to the winners below to discuss their brand and packaging requirements in detail.

First prize

Little Devil – We are looking forward to delivering some great creative to Little Devil who currently have two unusual and very successful products in their portfolio: Bloody Spice is an innovative Bloody Mary beverage and Bloodshot Vodka is the world’s first Bloody Mary infused spirit. We can confirm that these two products combined make the PERFECT bloody Mary!

Runner ups…

Bendylegs - Bendylegs Granola is a healthy, award winning breakfast cereal, snack or simple pudding. Granola is traditionally a mix of nuts, seeds and fruit with an oat base that is lightly toasted using various oils, sweeteners and flavouring.

The Chocolatier – Hand-finished artisan chocolates using real ingredients. Truffles, after-dinner mousses, bars, decorations, 3D structures and extravagant chocolate creations made to suit individual specifications. 

Nutshot – Portion control snack packs with 100% natural ingredients: Gourmet Californian Jumbo Pistachios – Malabar Pepper, Gourmet Queensland Macadamia Pieces – Wicked Wasabi and Gourmet Crunchy Jumbo Virginia Peanuts – Cajun Spices!

Mawsons - From 1933 through to the sixties, the most popular tipple was Sarsaparilla or “Sass `n` Soda” as it became known. Mawson’s Sarsaparilla cordial is made from natural ingredients and produced by the same family and to the original recipe.

Sea Island Coffee - Sea Island Coffee imports and sells gourmet coffees from some of the finest, most exclusive coffee growing regions in the world. Their partners are often small estates producing rare, exotic coffees in limited quantities.

Awfully Posh Snack Company – Manufacturers of Great Taste Award winning Anglesey Sea Salt Crackling. Pork rinds from outdoor reared pigs, which are hand fried in small batches and then sprinkled with organic Anglesey sea salt.

Our London creative agency is hungry to help niche food and drink brands communicate who they are. With this in mind we are running a competition to win a taste of our brand and packaging expertise to the value of £2,500.

Whether you are launching a new product or your existing product needs an image overhaul, this is a fantastic opportunity to taste the expertise of our London creative agency and keep your marketing spend to a minimum. Competition closes 31st January 2012.  To enter click here >

Following the success of their packaging redesign for Green’s kids range, London design agency SO Creative were delighted to be asked to rebrand Green’s itself and roll it out over their entire home baking range consisting of 24 products.

SO Creative’s brief was to re-position Green’s in the minds of consumers and increase affinity for the brand by giving Green’s a personality, evoking the heritage of the brand (since 1907), and dialing up the quality cues.

This brief was not without its challenges. The existing packaging design (seen to the left) was quite kidcentric with no quality or heritage cues and in our minds a drastic change was required in order to answer the brief. Initially this caused much internal discussion as we pondered over exactly how we could answer the brief AND retain the required brand recognition.

Creative Director Jo Stedman comments… “we carried out extensive research to identify how far the brand could be moved on whilst ensuring existing customers were retained. The challenge was simplified upon the discovery that the existing green brand colour was enough to aid recognition and was unique to the category. This left the door wide open for a completely new look and feel”.

Inspired by traditional enamel signage the new logo communicates the heritage of the brand effectively, whilst the contemporary, mouth-watering photography against a clean white backdrop gives the brand a modern and fresh look and feel.

Emma Calder, Senior brand Manager for Kerry Foods is delighted with the results….”On the back of the success of the kids range, I then asked SO Creative to look at how we could re-brand Green’s and then roll out new packaging across the entire baking range.  The new packaging has been very well received by the trade and consumers, resulting in increased listings and sales. This project is about to launch – on time and on budget.  I recommend SO Creative with the highest conviction.”