Having completed an extensive re-brand process, SO Creative are pleased to announce Benchmark’s new website launch. Benchmark Studios are a leading web development agency who specifically target the creative industry. With such a discerning audience their new website demanded a very high standard of unique creativity and technical agility. As did their innovative logo design which we achieved with a fresh, modern and fluid design that would not only be strong in print but lend itself especially well to online implementation.

Having worked with Benchmark for over 5 years on the build aspect of many of SO’s innovative website design projects, we have first hand experience of their exceptional skills and meticulous attention to detail and we wanted the design to demonstrate their unique ability to bring design concepts to life.

At the start of the project, whilst looking for inspiration, we came across Nike’s ‘Better World’ site and noticed that they had made the leap from Flash to using HTML5, CSS 3 and JavaScript to create a unique scrolling storyboard-style experience. This easy to navigate concept was something we also set about to achieve for Benchmark in order to showcase their extensive experience and skills. The resulting design is contemporary, clean and colourful with interesting layering and scrolling transitions.

Benchmark’s director Dan Coulthard said….“This was a comprehensive rebrand, and right from the outset SO got to the heart of our business and made us think about what makes it tick. This wasn’t just a case of giving the business a visual identity, but taking our years of experience and condensing it into an extremely strong brand identity.

When it came time to work on the website, SO were extremely flexible and agile. We both wanted to push the boundaries of what was possible in digital design, and SO frequently reviewed the progress of the build and adapted their designs and recommendations according to what the technology allowed.

The Benchmark website simply wouldn’t have been possible without this creative collaboration. SO have the vision and skills to not only produce a very strong brand identity, but to turn that into a website that is a living and breathing mission statement.”

See it for yourself at www.benchmarkstudios.co.uk