Following on from the great feedback we received on the packaging redesign for the licensed range of kids cake kits by Green’s, our London design agency have now been commissioned to update the current branding and the packaging design for the entire Green’s product range.

Owned by Kerry Foods, the Green’s products have been in production since 1907 and are sold in every major supermarket throughout the country. The extensive product range offers everything from mixes for kids’ cakes to mixes for cupcakes and desserts.

Using our extensive branding expertise, SO Creative have been asked to give the current Green’s identity a new look and feel, focusing on the heritage of the brand and instilling consumer confidence in the quality of the ingredients. We have also been asked to develop pack designs for the Green’s luxury cake mixes, to create more prominent shelf stand out. The chosen pack design will then be rolled out across the other cakes and desserts within the Green’s portfolio.

For the 5th year running, William Reed have chosen SO Creative to create a fresh look and feel for two of their leading industry events – The Restaurant Show and Baking Industry Exhibition. Our London design agency was chosen from a pitch with a number of design agencies, and was delighted to be able to continue the great working relationship and delivering exceptional design for the prestigious events.

Julie Higgins, Marketing Manager for William Reed said, “We have yet again been impressed by SO Creative’s ability to come up with fresh, innovative ideas year after year, and based on the quality of their work and sheer dedication and professionalism we are delighted to award the work to them and look forward to 2012!”