SO Creative were very proud to be present at the unveiling of the new ‘Just go!’ brand identity design to staff, hotel operators, suppliers and press at their annual awards ceremony at Chelthenham Racecourse at the weekend.

The team at SO Creative worked closely with the Just go! in house marketing team and revered brand consultant, David Barker, to deliver a fantastic, memorable and happy new brand that perfectly projects the culture and ethos of the Just go! Holidays company. Just go! Holidays, previously TheCoachHoliday.com is one of the UK’s leading coach holiday operators, specialising in great value tours to the UK’s best-loved holiday destinations, as well as popular European locations such as Paris, Lake Garda and the Costa Brava. For over 15 years, the company has experienced phenomenal growth and is now the second largest coach holiday provider in the UK, with nationwide pickups and a customer base of more than 250,000 households.

Jo Stedman, SO Creative’s Creative Director says, ‘We worked closely the marketing team under strict deadlines to ensure we answered their brief accurately. The logo is bright, lively, colorful and energetic, radiating warmth and simple accessibility. We believe that the new brand is perfectly pitched to their target markets and projects the company’s sunny disposition, with every member of the team working hard to consistently ensure that all of their customers have a seamless holiday experience with exceptional customer service.”

Campaign components included development of the logo, brand guidelines, livery, stationery, brochures, exhibition graphics, internal presentation material, leaflets, adverts & website. James Massey, Director of Marketing at Just go! Holidays reported a great response from all stakeholders to the new identity.