The Kerry Group has appointed graphic design agency SO Creative to review the packaging design for a range of one of their bestselling products. SO Creative won the account for the redesign of Green’s childrens’ ‘Cake Kits’, following a competitive pitch against an undisclosed number of agencies.

Kerry Group is a world leader in food ingredients and flavours serving the food and beverage industry, and a leading supplier of added value brands and customer branded foods to the Irish and UK markets. With a strong portfolio of brands, including Wall’s, Mattessons, Homepride Flour and Cheestrings, SO Creative is looking forward to delivering exceptional packaging design work to the Kerry team.

SO Creative excels at working within the strict perimeters that design for packaging creates and, against all the odds, getting products noticed, getting talked about and ultimately drive sales.

Emma Calder, Senior Brand Manager at Kerry Group commented, “ It has been a real pleasure working with SO Creative, who have demonstrated an intuitive understanding for our consumers and the communication/creative style we wanted to project for our new packaging launch. In particular, they have shown excellent attention to detail and demonstrated tremendous drive to do a quality job under extremely tight deadlines.  They are very easy to do business with and a pleasure to work with. Based on the quality of service to date, I will be proactively recommending SO Creative to colleagues in the future”.

SO Creative is delighted to announce that marketing expert Gaela May has recently joined our London design agency as Sales & Marketing Director.

In her new post, Gaela will be responsible for delivering relevant and engaging marketing advice to SO Creative’s clients, including strategy, copywriting and concepts to complement the exceptional design work that SO Creative is renowned for. She will also execute SO Creative’s sales & marketing activity, promoting the studio’s talent at providing functional yet stunning design that gets their client’s noticed and wins business.

Gaela brings over 15 years marketing experience to SO Creative, including a 7-year stint as the marketing manager for ExCeL London, the largest exhibition centre in London. She was the driving force behind the rebrand of the venue in 2005, which has since gone on to win the prestigious ‘Superbrand’ award and Best Tourism Venue of 2009 among others. Gaela has also consulted many other organisations on branding and marketing strategy, including one of the largest property companies in SE London and Kent.

Jo Stedman, SO Creative’s Creative Director, described Gaela as an “excellent addition to the SO Creative team.” She added: “Gaela brings with her a wealth of marketing and brand experience gained across multiple business sectors. This will help us greatly as we continually expand and improve our client proposition and we are very pleased to have her on board.”